Lil Wong Bakes
Branding and Creative direction
Logo and brand identity for Lil’ Wong Bakes — an independant baker based in east London, known for her iconic Pandan Sandos. Taking inspiration from the playful characters often found on lucky red envelopes, we created a character that embodied the same fun and playful charm.
I continuously work across all elements — from branding, art direction, packaging, events & merch coming soon.
My role: Design, Concepting, Art DirectionIllustrator: Bette Blanchard
Photography by @grainytomato
Window font Kermit the typefaceNEXT